5 Places To Find Paying Clients (Music Producers & Home Studios)
So if you’re an audio professional, songwriter, producer, mixer — getting clients is obviously an important part if you want to do this for a living, and some of you have maybe been doing this for awhile, maybe you have a decent clientele, but it’s still a little feast or famine. Some of you guys are already busy and want to continue to grow and expand, and some of you guys have no clients, and that’s great too. That’s — everybody starts somewhere.
And I see the topic brought up a lot in groups and you know, Facebook groups and forums and all of that stuff. You know. Where do I get clients? How do I do it? And you know, you’ll hear the normal stuff, you know, you’ve got to network, you’ve got to be a good person, follow up, do what you say you’re going to do, have a good resume, and all of that stuff is absolutely true and wonderful, and if you’re a professional in this, yeah, you got to have a resume of course, or a portfolio rather. You’ve got to be a good person. I mean, that’s kind of character stuff.
But what I want to chat about more is you know, kind of strategy and just show you from the inside as a guy who my sole job is to keep this studio booked — you know, where we get clients and kind of how we set it up to do that.
So we started about four years ago. So we didn’t get into the business ten, twenty years ago. We were pretty new. We started four years ago, and in four years have set it up to where we have tons of new kind of inquiries coming in every day.
Not tons, but a good amount. It keeps us very, very busy. Some days, there’s zero, some days there are ten, but the point is that we’ve set it up to where it stays consistent. We usually don’t have to worry about having work. That’s kind of what I want to tell you about. You know, where those clients come from.
There’s five main channels. So the first is our website. So people find us, you know, through Google. Maybe they search “hire a pop song writer” or a couple of dozen other keywords and they find us through there, and that’s the bulk of our work.
We have another website called Anthemize. The first website is called Song Writing Team. That’s our primary website.
Then we have a website called Anthemize, which essentially is a library of tracks. You know, mainly pop tracks for artists to come and license. It’s a glorified beats site basically. And that kind of served two purposes. It serves as a drop sell from the songwriting team if they can’t afford custom stuff or a commissioned piece, we send them there, they can still get our sound, but it also works in reverse. We have people that find tracks on Anthemize. Again, through SEO or through some other channels, and then move over to Song Writing Team.
Say, “Hey, this is cool, your sound’s cool, I want to buy one of these tracks, but I do want to work with you.” So between those two websites, that’s where we’re getting a lot of our projects. The next one is — I’ll stay on the online thing and then I’ll dive into some local — market places that connect clients with providers. So a big one is soundbetter.com. We got in pretty early with those guys, so essentially, what Sound Better does is people go to Sound Better, they say, “Hey, I need a producer, I need a songwriter,” and then they can choose, or we can reach out, and respond to their posts and say, “Hey, this is what we do, let’s talk, see if we’re a fit.”
So between Sound Better, Anthemize, and Song Writing Team, our main site, that’s a big chunk of where our direct kind of business comes from, where most of our clients come from.
Now, obviously we have a studio here, and it’s in a place — Nashville, so there’s a lot of musicians here, so it would be dumb to not open it up to local people, and no matter where your studio is, you can say, “Oh, well you’re in Nashville, there’s a lot of musicians,” which is true, but we also do a very specific thing, and you know, Nashville is known for its country and song writers, and we do Pop production, so what we’ve done on a local front is just setting up a community where Pop people who move to town have a place to go. We can make some introductions for them, they can come here and write, and if they want to do a project with us, great.
So local stuff would be kind of the next tier of where our work is coming from. It’s a balance. Then I’d say probably third or fourth, whatever the order is, would be Facebook, and more particularly, more specifically rather, Facebook groups. And you know, everyone goes to the artist ones, to the ones with producers, and that’s great, it’s a great place to network, but I encourage you to kind of think outside of the box.
For example, we do music production for media. We’ll write songs for video game companies and apps and stuff. So I spend more of my time in groups that are for, like, digital agencies, and film makers. So think outside the box, and explore some of those groups.
Then finally, YouTube. And most people think that, you know, making YouTube tutorials, you know, people think differently about doing that, but YouTube tutorials has been big for us, and you would think that it wouldn’t attract, you know, the client you’re looking for, not that an artist or media company would be looking for production tutorials, but you’ve got to look at the modern music creator, the DIY music creator. A lot of these people are trying to produce their own music and learn how to do it themselves. So it’s a way for you to show them kind of what you’re working on while educating them, and then giving them a kind of a sneak peak into how you guys work. How your business works.
So YouTube has been kind of a good channel for us.
So that’s just a quick rundown of where our clients are coming from guys, and we’ll chat more about specifics on how we get those clients, where to start, trying to keep these videos kind of short. Make sure to check out the Mixnotes group. We talk about this stuff all day. The Mixnotes Facebook page, I have links down there if you want to check out songwritingteam.com, that’s awesome too, that’s the company I run, and looking forward to the next video.